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This volume of seven essays on themes of family and gender in Indian popular culture seeks to commend popular culture as an important resource for sociological insights into contemporary social issues and processes. Drawing its material from three popular media--'calendar art' (popularchromolithography), commercial (Bollywood cinema), and magazine romance fiction--the essays bring a gender-sensitive perspective to bear on the representation of the family, of childhood, of courtship and conjugality, of arranged and love marriage, of femininity and masculinity, and of sexualitywithin and outside marriage, as well as on the wider dilemmas and dynamics of Indian modernity and nation-building. While much has been written on the figure of the woman as icon of the national society and on the Hindu pantheon as a template for visualizing gender roles and relationships, thePatricia Uberoi also takes up here the iconicization of the child and the family in the national imaginary, illustrating her arguments with stunning visuals from her personal collection of Indian calendar art.Freedom and Destiny explores the contradictions in the moral economy of Indian family life as these are projected in the contemporary popular media. Particularly salient is the tension between the expression of female desire and culturally normative expectations of feminine deportment. But thevolume also addresses the insistent challenges of modernity in the domain of private life whereby, for men and women alike, the ideals of individual autonomy and freedom of choice and action are seen to be constrained by a social ethic that privileges the value structure of the joint family over theindividual needs and desires of its members and the lure of romance. Written over the last dozen years since the institutionalization of policies of economic liberalization in the early 1990s, and revised in the present context, some of these pioneering essays have now become classics in their ownright. By bringing them
This volume investigates how popular media in India reflects and shapes the evolving moral economy of family life, gender roles, and individual autonomy in the context of modernity. Patricia Uberoi, a prominent sociologist, utilizes a collection of seven essays to analyze the intersection of traditional social structures and the pressures of economic liberalization. By examining cultural artifacts ranging from calendar art to Bollywood cinema, she argues that popular media serves as a critical site for negotiating the tension between personal desire and the enduring values of the joint family system.
What You Will Find
Experts recognize this collection as a foundational text for understanding the sociological dimensions of Indian popular culture. Readers frequently note the academic rigor of the prose and the insightful use of visual primary sources to illustrate complex social dynamics.
Page Count:
309
Publication Date:
2009-06-15
Publisher:
Oxford University Press
ISBN-10:
0198060831
ISBN-13:
9780198060833
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