Author Description

Product Description Be warned then that when you read this book you will be challanged to reconsider the very basis of how we think of our customers, our businesses, and ourselves. If you are a leader you will be asked to consider your readiness, not for the world to come, but for the one that is with us right now. Consider some of the questions raised: Do we really believe that a salesperson should be calling on a customer like Wal-Mart? With annual revenue that would make some first world nations envious shouldn't we be employing an ambassador? Do we really think that Baby Boomers are going to go gracefully into old age? Are we going to try and sell this generation that refused to grow up the same walkers, canes and other accoutrements of old age that fit our parents? Hardly! Have we thought about what is going to happen when there are not enough bricks and mortar consumers to support the current size of our super center retailers? Will they close stores, downsize them, or will they just go away? Review Step back, get ready to put on a new pair of glasses, tilt your head and open up to new ways of viewing what is right in front of you. Richard has a way of taking ideas, concepts and realities and giving us a new and fresh perspective on the art of the possible. I for one had at least three new business ideas after reading just a few chapters - quite a gift... - --Andrea Barthello - Co-Founder- Think Fun Inc.Richard Gottlieb has a rare and wonderful capacity for creatively applying seemingly unrelated elements to the business environment. His eclectic background and sharp intellect enable him to provide new insights into compicated situations. He is one of those people you always enjoy talking with or reading becuase he invariably offers refreshing new thoughts - --Carter Keithley - President - Toy Industry AssociationRichard really knows his stuff when it comes to the sales relationship; that is, the relationship between the manufacturer and his cu