The book investigates the complex interplay between consumer behavior and corporate ethical practices. It examines how consumer pressure, through purchasing decisions and activism, can compel businesses to adopt more responsible and ethical operations, exploring the mechanisms and effectiveness of this market-driven accountability.

The book is likely to be of interest to academics and practitioners in business ethics, marketing, and corporate social responsibility. Its focus on consumer-driven accountability suggests a practical and analytical approach to contemporary business challenges. The subject matter points to a text that engages with current debates on corporate governance and ethical consumerism.