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This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today's manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as: modern management governance and ethics post-modernism marketing political communication and spin doctoring rhetoric and dichotomy of Machiavelli.It brings together an outstanding and diverse range of contributors including leading Machiavelli writers, prominent 'politicos', some of the key management thinkers in the UK, and descendants of Machiavelli himself, and will be of great interest to all students and scholars of management, marketing and political science.
This text investigates the enduring relevance of Niccolò Machiavelli’s political philosophy to the contemporary practices of management, marketing, and organizational governance. Phil Harris, an expert in public affairs and marketing, curates a collection of essays that bridge historical political theory with modern corporate and political strategy. The book argues that Machiavelli’s observations on power, rhetoric, and human behavior remain essential tools for navigating the complexities of modern institutional leadership.
What You Will Find
Experts and scholars in the fields of management and political science identify this work as a unique interdisciplinary bridge between historical philosophy and modern business practice. Readers frequently note the academic density of the prose, which serves as a foundational text for those interested in the intersection of power dynamics and professional strategy.
Page Count:
257
Publication Date:
2000-04-20
Publisher:
Routledge
ISBN-10:
0203462173
ISBN-13:
9780203462171
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