Author Description

Considers the use of discretionary words and pictures in modern corporate reporting through an examination of the reporting patterns of FTSE 100 companies. Compares and analyses the summary annual review and the annual report. Notes that discretionary words and pictures are mainly being used to communicate business intangibles such as products, management, markets, business development, consumers, and the workforce. Concludes that measures should be taken to standardise annual reporting and avoid readership confusion.