This book investigates the origins and implications of influential contemporary concepts. James Harkin's work delves into the genesis of terms like 'the long tail,' 'urban tribes,' and 'soft power,' dissecting their meanings and presenting critical perspectives. The book examines concepts such as 'Maturialism,' the trend of middle-aged individuals investing in youth-oriented products and services, and 'The Tipping Point,' which likens social phenomena to viral epidemics. It also explores 'Social Jet Lag,' a condition arising from a mismatch between internal body clocks and environmental demands.

The book is recognized for its clear explanations of complex contemporary concepts, making them accessible to a broad audience. It is valued for tracing the etymology of influential ideas and presenting both their proponents' arguments and critical viewpoints. The work is seen as a useful resource for understanding the intellectual underpinnings of modern culture and business trends. Readers appreciate its ability to demystify jargon and provide context for widely discussed phenomena.