Services Marketing An Asia-Pacific and Australian Perspective
Author Description
Summary: Combination text/reader/casebook explores the concepts and techniques of Services Marketing, and combines conceptual rigour with real world examples and practical applications. Patterson, University of NSW, Australia.
Page Count:
564
Publication Date:
2011-01-01
Publisher:
Pearson Education Australia
ISBN-10:
1442517018
ISBN-13:
9781442517011