This text investigates the operational mechanics and economic structures required to successfully launch and sustain a magazine publication. Leonard Mogel, an experienced publishing executive, provides a comprehensive overview of the industry's inner workings. He outlines the necessary steps for conceptualizing, financing, and distributing a periodical in a competitive market. The book serves as a practical manual for navigating the transition from editorial vision to commercial viability.

Industry professionals often cite this work as a foundational reference for understanding the traditional print magazine business model. Readers frequently note the practical, no-nonsense approach Mogel takes toward the logistical challenges of the publishing trade.