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India has the second largest number of Internet users in the world today. In response to this twenty-first century wave of rapid Internet growth and usage, journalism in India is now mainly digital. Challenging the existing forms of print legacies and old media networks are a number of digital media startups that have fuelled and radically altered consumption of information by providing different and innovative forms of content strategies and distribution strategies. These include profit-based content startups, aggregation-based startups, and non-profit startups. Digital First uses a longitudinal case study approach to analyze key digital media startups in the Indian journalism industry today: notably, The Print, The Wire, The Citizen, NewsLaundry, ScoopWhoop, PARI, InShorts, Youth ki Awaaz, Scroll.in, Khabar Lahariya, AltNews, The Logical Indian among others. These organizations represent different strategies, approaches, and ideologies. The book discusses ways in which these startups began, and have grown, their organizational structures and policies, and their varied business models.
This book investigates how the rapid expansion of internet access in India has catalyzed a shift in the journalism landscape, forcing traditional print media to compete with innovative digital startups. Prof. Surbhi Dahiya, an expert in media and communication, utilizes a longitudinal case study framework to examine the organizational structures, business models, and content strategies of various digital-first media entities. The text argues that these startups have fundamentally altered information consumption patterns by diversifying distribution methods and challenging established media ideologies.
What You Will Find
Experts identify this work as a significant resource for understanding the evolution of the Indian media ecosystem in the digital age. Readers frequently note the academic rigor of the case studies, which provide a clear view of the operational mechanics behind modern digital journalism startups.
Page Count:
464
Publication Date:
2023-01-01
Publisher:
Oxford University Press
ISBN-10:
0198879652
ISBN-13:
9780198879657
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