This book investigates the viability and strategic role of universal banking models within the context of global financial deregulation and market disintermediation. Professor Jordi Canals, an expert in strategic management and financial systems, utilizes a comparative framework to analyze how banking institutions in major economies have adapted to structural shifts. He argues that the traditional universal banking model requires a fundamental reassessment to remain competitive against modern, specialized financial markets.

Experts recognize this work as a significant contribution to the study of institutional banking evolution during a period of rapid industry change. Readers frequently note the academic rigor and the clarity with which the author connects theoretical economic models to practical strategic challenges faced by financial institutions.