The book explores the pervasive influence of memes and media on contemporary society and proposes a framework for challenging dominant consumerist narratives. Kalle Lasn, founder of Adbusters magazine, draws on two decades of activism and cultural critique to present a vision for societal change. The book utilizes Adbusters' history, including its role in instigating Occupy Wall Street, as a foundation for its arguments. It aims to provide readers with the conceptual tools necessary to re-evaluate and transform their world.

The book is presented as a thought-provoking work that offers building blocks for a new perspective on the world, stemming from the legacy of Adbusters magazine's activism. Its origins in instigating movements like Occupy Wall Street suggest a focus on practical application of critical thought. The content is framed to challenge consumerism and champion environmentalism, indicating a reception likely among those interested in social critique and activism. The book aims to equip readers with tools for societal transformation.