Author Description
Consumer Behaviour is an original text - not an adaptation of an overseas-published text - written for Australian and New Zealand students studying courses in Consumer or Buyer Behaviour at universities and TAFEs Local data and research has been used extensively to provide a current and challenging introduction to the subject. Real-world case studies further enhance the relevance of the book.
Menrva's Summary
THE THESIS
This text investigates the psychological, social, and cultural drivers that influence individual and group decision-making processes within the marketplace. The authors, James F. Engel, P.W. Miniard, and R.D. Blackwell, utilize a framework grounded in behavioral science to explain how consumers acquire, consume, and dispose of products and services. By integrating regional data from Australia and New Zealand, the text provides a localized perspective on global marketing theories and consumer trends.
THE SCOPE MAP
What You Will Find
- Comprehensive analysis of consumer decision-making models
- Regional market data specific to Australia and New Zealand
- Applied case studies illustrating theoretical concepts in real-world scenarios
- Examination of psychological and sociological factors affecting buyer behavior
Scope Limits
- Does not cover global consumer behavior outside of the Australian and New Zealand markets
- Excludes advanced predictive modeling or proprietary corporate data sets
THE AUTHORITY PERSPECTIVE
Academic reviewers and educators frequently cite this text as a foundational resource for university-level marketing curricula in the Oceania region. Experts highlight the book's effectiveness in bridging abstract behavioral theory with practical, localized market applications.
Page Count:
1014
Publication Date:
1995-01-01
Publisher:
Harcourt Australia
ISBN-10:
0030153379
ISBN-13:
9780030153372
Business
Economics
Marketing
Academic
Consumer Behavior
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