This book investigates the application of behavioral science principles to foster sustainable change in athletic and fitness pursuits. Sarah Bolitho, a professional in the field, draws upon established psychological frameworks to guide practitioners in understanding and influencing client behavior. The work aims to equip sports and fitness professionals with practical tools to help individuals overcome barriers to exercise adherence, performance enhancement, and overall well-being, grounded in evidence-based strategies.

This text is positioned as a practical resource for professionals seeking to enhance their clients' behavioral outcomes in sports and fitness. Its focus on established psychological principles suggests a comprehensive approach to understanding motivation and adherence. The inclusion of case studies and practical techniques indicates an aim to provide actionable guidance for practitioners.