Author Description

Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our general behaviour, up close and personal. In The Upside of Irrationality, behavioral economist Dan Ariely will explore the many ways in which our behaviour often leads us astray in terms of our romantic relationships, our experiences in the workplace, and our temptations to cheat. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms and other invisible, seemingly illogical forces skew our reasoning abilities. Among the topics Dan explores are:? What we think will make us happy and what really makes us happy;? Why learning more about people make us like them less;? How we fall in love with our ideas;? What motivates us to cheat. Dan will emphasize the important role that irrationality plays in our day-to-day decisionmaking? not just in our financial marketplace, but in the most hidden aspects of our lives.