This book investigates the evolving landscape of modern professional football through a journalistic lens. Ian Ridley, an experienced sports writer, draws upon extensive interviews and observations to explore the cultural, economic, and social shifts impacting the sport. The work aims to provide a comprehensive overview of the game's current state and its trajectory.

This work is likely to be regarded as a detailed journalistic account of contemporary football. Its strength lies in Ridley's established reputation for insightful sports writing, suggesting a text rich with anecdotal evidence and expert opinion. The book appears to offer a critical yet comprehensive look at the sport's multifaceted evolution for enthusiasts and followers of professional football.