The New Musical Express (NME) has been a cornerstone of British popular music culture since its inception in 1952. This authoritative history, penned by former assistant editor Pat Long, offers an insider's perspective on the influential music magazine. It chronicles the magazine's significant moments and the lives intertwined with its legacy, exploring its central role in the nation's relationship with pop music.

This history is presented as an authoritative account from a former insider, suggesting a deep and nuanced understanding of the NME's trajectory. The framing implies a narrative that balances factual reporting with personal anecdotes, likely appealing to readers interested in music journalism and British cultural history. The focus on 'high times and low lives' indicates a potentially candid and engaging exploration of the magazine's impact and the personalities behind it. The book is positioned to offer a comprehensive look at a significant cultural institution.