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Unruly Media Argues That We Are The Crest Of A New International Style In Which Sonic And Visual Parameters Become Heightened And Accelerated. This Audiovisual Turn Calls For New Forms Of Attention. Post-classical Cinema, With Its Multi-plot Narratives And Flashy Style, Fragments Under The Influence Of Audiovisual Numbers And Music-video-like Sync. Music Video Becomes More Than A Way Of Selling Songs. Youtube's Brief, Low-res Clips Encompass Many Forms And Foreground Reiteration, Graphic Values And Affective Intensity. These Three Media Are Riven By One Another: A Trajectory From Youtube Through Music Video To The New Digital Cinema Reveals Commonalities, Especially In The Realms Of Rhythm, Texture And Form. This Is The First Book To Account For The Current Audiovisual Landscape Across Medium And Platform, And It Demonstrates That Attending Equally To Soundtrack And Image Reveals How These Media Work And How They Both Mirror And Shape Our Experience.
This book investigates how the convergence of sound and image across digital platforms has created a new international style characterized by heightened sensory parameters and accelerated pacing. Carol Vernallis, a scholar specializing in audiovisual aesthetics, utilizes a framework that bridges music video, digital cinema, and internet-based media. By analyzing the interplay between soundtrack and visual composition, she argues that contemporary media requires a shift in how audiences process information and affective intensity.
What You Will Find
Experts recognize this work as a significant contribution to the study of contemporary audiovisual aesthetics and digital media consumption. Readers frequently note the academic density of the prose, which provides a rigorous framework for understanding the rapid evolution of modern screen media.
Page Count:
384
Publication Date:
2013-01-01
Publisher:
Oxford University Press
ISBN-10:
0199322171
ISBN-13:
9780199322176
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