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The past few decades of accelerated globalization, characterized by a proliferation of appearances, images, and information, has revealed a strong preoccupation with film stars and celebrity culture in India. Shah Rukh Khan, also known as SRK, in this context, has emerged as an important figure. Located within the context of global Bollywood cinema, SRK and his persona have led to a unique experience and understanding of stardom vis-à-vis a liberalized and urban Indian culture. As an actor, entrepreneur, icon for India and "Indianness," and as the quintessential diasporic star, his appeal cuts across regional, linguistic, and national boundaries.A valuable addition to Indian cinema studies, star studies, and scholarly work on SRK, this collection of essays draws attention to the ways in which his stardom acts as an emblem for diasporic and transnational desires in modern India and beyond. Written by eminent and emerging scholars from across the globe, the essays engage with questions about stardom in a media-centred world. In doing so, they create meaning and probe further into the complex world that emerges as a result of SRK being the agent and content of various media practices.
This collection of essays investigates how the stardom of Shah Rukh Khan functions as a central lens for understanding the intersections of globalization, Indian identity, and transnational media culture. The editors, including Rajinder Kumar Dudrah and Elke Mader, curate contributions from a diverse group of international scholars to analyze Khan not merely as an actor, but as a complex cultural entrepreneur. By examining his persona, the book argues that SRK serves as a primary site for negotiating the tensions between traditional Indian values and the pressures of a liberalized, globalized economy.
What You Will Find
Scholars in the field of South Asian cinema identify this collection as a significant contribution to the academic discourse surrounding celebrity power. Readers frequently note the academic density of the prose, which is intended for researchers and students of media and cultural studies.
Page Count:
393
Publication Date:
2015-12-01
Publisher:
Oxford University Press
ISBN-10:
0199460477
ISBN-13:
9780199460472
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