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Three decades of being a banker afforded Samit Ghosh a ringside view of the biggest vulnerability of India's financial sector-its failure to ensure true financial inclusion. This became the impetus for Ghosh's second innings as the creator of Ujjivan, a pioneering venture to bring financial services to the urban poor. Since 2005, when it opened its doors for business, Ujjivan has seen rapid growth. Starting off as a microfinance organization that gave small, unsecured loans to poor businesswomen, Ujjivan gradually expanded to offer agricultural, education, home-improvement, home-purchase, and livestock loans. Today, Ujjivan is a small finance bank. Its burgeoning customer base and robust balance sheet are resounding proof that lending to the poor can be a good business, making it a shining example of conscious capitalism done right. Read Ujjivan: Transforming with Technology for a behind-the scenes look at how Ujjivan is chasing its credo-building a better life for those left behind.
This book investigates how the strategic integration of technology enabled Ujjivan to bridge the gap in financial inclusion for India's urban poor. Author Subir Roy examines the organizational evolution of Ujjivan from a microfinance startup into a regulated small finance bank. By analyzing the leadership of Samit Ghosh and the company's operational scaling, the text argues that technology serves as the primary catalyst for sustainable, conscious capitalism in emerging markets.
What You Will Find
Experts and business analysts identify this work as a significant study on the intersection of social mission and financial viability. Readers frequently note the clarity with which the author explains complex banking operations within the context of Indian economic development.
Page Count:
256
Publication Date:
2018-06-26
Publisher:
Oxford University Press
ISBN-10:
0199482985
ISBN-13:
9780199482986
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