The book investigates how readers actively construct meaning from texts. It examines the theoretical frameworks that underpin the act of reading, focusing on the interplay between the reader's cognitive processes and the textual cues provided by the author. Ruthrof explores semiotic and structuralist approaches to understanding narrative, arguing for a dynamic model of reader engagement.

This work is recognized within academic circles for its contribution to literary theory, particularly in the areas of semiotics and reader-response criticism. It is often cited for its rigorous theoretical approach and its detailed examination of the cognitive and structural elements involved in how readers create meaning from texts. The book is considered a valuable resource for scholars and students engaging with advanced literary analysis.