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Plain English is the art of writing clearly, concisely, and in a way that precisely communicates your message to your intended audience. This book offers 25 practical guidelines to help improve your vocabulary, style, grammar, and layout in order to achieve clear writing. It gives expert advice on all aspects of the writing process: from avoiding jargon and legalese, to organizing written information in print and online. It also includes hundreds of real examples, including 'before' and 'after' versions to show exactly how its done. All this is presented in an authoritative and engaging way.Completely revised and updated, this essential reference work is now even more useful: the word lists have been expanded; a new list of cliched and troublesome words to avoid have been added; and examples of real-life stories have been replaced with more recent ones. An improved design gives the book a fresh feel.
This guide investigates the fundamental principles of clear communication by establishing a framework for effective, concise, and precise writing. Martin Cutts, a recognized authority on document design and plain language, utilizes his extensive experience in linguistic clarity to provide a structured approach to professional and personal writing. The book argues that by stripping away unnecessary jargon and legalese, writers can significantly improve the accessibility and impact of their work across both print and digital mediums.
What You Will Find
Experts frequently cite this work as a foundational reference for professionals seeking to improve their technical and business writing. Readers often note the practical utility of the provided examples, which make the text accessible for both academic and workplace applications.
Page Count:
288
Publication Date:
2013-09-15
Publisher:
Oxford University Press
ISBN-10:
0199669171
ISBN-13:
9780199669172
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