This book investigates the mechanisms and tactics that effectively shift public opinion regarding transgender rights in the United States. Authors Melissa R. Michelson and Brian F. Harrison, both established scholars in political science and social identity, utilize a combination of experimental data and survey analysis to determine why support for transgender individuals remains lower than that for gay and lesbian rights. They propose a framework for understanding how identity and fear influence public perception and offer evidence-based strategies for advocacy.

Experts in political science and sociology identify this work as a significant contribution to the study of social change and minority rights advocacy. Readers frequently note the clarity of the experimental methodology and the practical utility of the findings for activists and policymakers.