
This book was a major influence in transforming the study of speech into the study of communication.
How does the process of human communication function as a dynamic, transactional system rather than a static transmission of information? David K. Berlo, a prominent figure in the field of communication theory, utilizes a behavioral science framework to analyze the components of the communication process. He argues that communication is not merely the exchange of messages but a complex interaction involving sources, encoders, messages, channels, and receivers. By applying psychological and sociological principles, the author provides a structured approach to understanding how meaning is constructed and interpreted within human interactions.
What You Will Find
Scope Limits
Experts recognize this work as a foundational text that shifted the academic focus from traditional speech rhetoric to modern communication theory. Readers frequently note the academic density of the prose, which remains a standard reference for students of behavioral communication models.
Page Count:
329
Publication Date:
1960-06-01
Publisher:
International Thomson Publishing
ISBN-10:
0030074908
ISBN-13:
9780030074905
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