This text investigates the fundamental role of argumentation in academic inquiry and provides a framework for writers to establish the significance of their claims. Authors Kurt Schick and Laura Schubert draw upon their pedagogical expertise to guide students through the process of constructing persuasive arguments. By emphasizing the "So What?" question, the authors provide a methodology for students to connect their individual writing projects to broader scholarly conversations. The book serves as a practical guide for adapting authentic academic styles and rhetorical structures to various college-level assignments.

Educators frequently utilize this text as a foundational resource for undergraduate composition courses to help students move beyond basic summary. The prose is noted for its accessibility and direct application to the challenges of academic writing.