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Marketing Your Software: 26 Steps to Success (Micro Computer Books)

Marketing Your Software: 26 Steps to Success (Micro Computer Books)

William G. Nisen
Allan Schmidt
Ira Alterman
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Author Description

This workbook for software entrepreneurs summarizes, in 26 steps, how to develop a marketing plan, prepare software for distribution, negotiate a deal, complete the product, and maintain the product in the marketplace

Page Count:
218

Publication Date:
1984-01-01

Publisher:
Addison-Wesley

ISBN-10:
0201001055

ISBN-13:
9780201001051

Computer programs

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