This book investigates the impact of television on the American household and proposes a framework for media literacy and parental oversight. Peggy Charren, a prominent advocate for children's television reform and founder of Action for Children's Television, utilizes her extensive experience in media policy to argue for higher standards in broadcasting. She presents a practical approach for families to navigate the influence of commercial television while advocating for systemic changes in programming quality.

Experts recognize this work as a foundational text in the history of media advocacy and children's television reform. Readers frequently note the accessible yet firm tone Charren employs when addressing the responsibilities of both broadcasters and parents.