This volume investigates the systematic design and implementation of effective training media within a corporate environment. The text, produced by the AT&T training division, provides a structured framework for instructional designers to select, develop, and evaluate various media formats. It emphasizes the alignment of technical delivery methods with specific learning objectives to maximize employee performance and knowledge retention.

Experts recognize this series as a foundational reference for corporate training departments during the late twentieth century. Readers frequently note the practical, procedural focus of the prose, which prioritizes functional application over theoretical discourse.