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In Dust or Magic, Bob Hughes delves deep beneath the gloss and the hype surrounding multimedia, to reveal the human beings who make magic, and to show how it happens. The book draws together a wealth of knowledge and experience, with insights from recent science and older creative industries, and reveals the key to designing accomplished interactive computer-based media. It presents a simple, consistent and convincing paradigm for satisfying and successful creative work, and gives practical advice that will save designers from falling into old traps and re-inventing perfectly good wheels.Dust or Magic is for programmers, writers, artists, animators, and interface designers, for the people who teach, lead and hire them, and also for people who simply want to know how human creativity fares in the new, digital age.
What are the fundamental principles that distinguish successful, human-centered multimedia design from failed digital projects? Bob Hughes, an experienced practitioner in the field, synthesizes insights from cognitive science and established creative industries to propose a consistent paradigm for interactive media. He argues that successful design requires a deep understanding of human psychology and creative processes rather than a reliance on technical hype or superficial aesthetics.
What You Will Find
Industry professionals frequently cite this text as a foundational resource for understanding the human element in digital production. Experts highlight the author's ability to bridge the gap between technical execution and creative theory, making it a standard reference for those managing multimedia teams.
Page Count:
272
Publication Date:
1999-01-01
Publisher:
Addison-Wesley
ISBN-10:
0201360713
ISBN-13:
9780201360714
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