This book investigates the complex process of the internationalization of China's television sector. It examines the historical context, the economic and political drivers, and the strategies employed by Chinese media companies as they expanded their reach globally. The work analyzes the challenges and opportunities presented by this expansion, considering both the impact on China's domestic media landscape and its influence on international broadcasting norms.

This academic work is likely to be of interest to scholars and students specializing in media studies, international business, and China studies. Its focus on the specific dynamics of the Chinese television sector's global expansion suggests a detailed and analytical approach. The book probably offers insights into the strategies and challenges faced by emerging media powers in a globalized market.