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Here is the reference for desktop publishers. Beautifully illustrated, this comprehensive collection of typographic conventions and rules covers every conceivable topic desktop publishers need to know--from the proper use of drop capitals and positioning headlines on a page to producing Linotronic output.
This book investigates the technical standards and aesthetic principles required to produce professional-grade desktop publishing projects. David Collier provides a comprehensive framework for navigating the complexities of digital layout, drawing on his expertise in typography and print production. The text serves as a structured guide for practitioners to ensure their work adheres to industry-standard conventions.
What You Will Find
Experts and practitioners frequently cite this work as a foundational reference for understanding the mechanics of early desktop publishing. Readers often note the clarity of the technical instructions provided for complex print production tasks.
Page Count:
144
Publication Date:
1990-10-01
Publisher:
Addison-Wesley
ISBN-10:
0201544164
ISBN-13:
9780201544169
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