This book investigates the core question of how individuals can effectively navigate interpersonal conflict and initiate personal growth through structured behavioral techniques. The authors, Gordon H. Bower and Sharon Anthony Bower, utilize their backgrounds in psychology and behavioral therapy to present a systematic framework for assertive communication. They argue that by mastering specific linguistic and behavioral patterns, individuals can replace passive or aggressive tendencies with constructive, positive change. The text serves as a manual for those seeking to improve their social efficacy and self-advocacy skills.

Experts and readers frequently cite this work as a foundational text for learning assertive communication skills. The prose is noted for its practical, clinical approach, making it a standard resource for individuals seeking actionable behavioral tools.