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Working with real case studies of successful international and American companies, students gain insight into business practices, develop cultural awareness, and get a feel for the excitement and challenge of working in today's global business world.
This text investigates the practical application of business theory through the analysis of real-world corporate case studies. Author Frances Armstrong Boyd utilizes a pedagogical framework designed for English language learners to bridge the gap between academic business concepts and the complexities of international commerce. By examining specific organizational challenges, the book provides a structured environment for students to evaluate decision-making processes in a global context.
What You Will Find
Educators frequently utilize this text as a foundational resource for business English curricula due to its focus on authentic corporate scenarios. The material is noted for its accessibility, providing students with a clear methodology for applying language skills to professional business environments.
Page Count:
163
Publication Date:
1994-01-01
Publisher:
Longman Pub Group
ISBN-10:
0201592819
ISBN-13:
9780201592818
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