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One of the most popular Macintosh books ever written, The Mac is not a typewriter has been called the "Strunk and White of typography." Best-selling author Robin Williams's simple, logical principles for using type to produce beautiful, professional documents are as true now as they were when the original edition was published in 1989. This updated edition includes new examples and expanded information dedicated to the practical advice that made the first edition an enduring bestseller. Throughout, Robin shows you the small details that separate the pros from the amateurs: typographer versus typewriter quotation marks, en and em dashes, tabs and indents, kerning, leading, white space, widows and orphans, and hanging punctuation. If you prepare documents, you'll find The Mac is not a typewriter, Second Edition an indispensable guide. And those who read your documents will recognize the work of a pro, even if they don't know a curly quote from curly fries.
This book investigates the core question of how non-professional users can apply traditional typographic principles to digital document creation to achieve professional results. Robin P. Williams, an established authority on design and desktop publishing, utilizes her extensive background in graphic design to distill complex typesetting rules into accessible, logical guidelines. The text argues that the transition from mechanical typewriters to digital word processing requires a fundamental shift in how users approach character spacing, punctuation, and layout.
What You Will Find
Experts and readers frequently cite this work as a foundational text for anyone transitioning from basic word processing to professional document design. The prose is noted for its clarity and accessibility, making complex typographic concepts understandable for beginners and experienced users alike.
Page Count:
96
Publication Date:
2003-04-21
Publisher:
Peachpit Press
ISBN-10:
0201782634
ISBN-13:
9780201782639
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