Author Description
A concise theoretical formulation and a practical guide to managing the crises that corporate and other enterprises inevitably face. It provides an analysis of the field and a step-by-step approach to preventing full-scale, uncontainable disasters and corporate relations fiascoes, from which companies may never recover. The book is based on a wide range of examples and case studies, including an alleged worm infestation of McDonald's hamburgers and the worldwide recall by Perrier's of 160 million bottles of mineral water when word spread that the product had been contaminated by a toxic compound. For every instance cited, an appropriate communications strategy is suggested that would gain public trust and support, as well as keep business going. In addition to product use, the authors discuss industrial and institutional crises and the kinds of endemic panic to which enterprises are subject.
Menrva's Summary
THE THESIS
How can organizations effectively manage communication during high-stakes crises to preserve public trust and operational continuity? The authors, Jean-Michel Guillery and Michel Ogrizek, draw upon their professional expertise to construct a framework for identifying, mitigating, and responding to corporate emergencies. By analyzing historical failures and successes, they provide a structured methodology for navigating the volatile intersection of public perception and institutional stability.
THE SCOPE MAP
What You Will Find
- Analysis of high-profile corporate crises including the Perrier contamination recall and McDonald's product safety incidents.
- Strategic communication frameworks designed to maintain public trust during periods of institutional panic.
- Methodologies for preventing minor operational issues from escalating into uncontainable corporate disasters.
- Practical guidance on managing industrial and institutional crises through proactive communication strategies.
THE AUTHORITY PERSPECTIVE
Experts and practitioners frequently cite this work as a foundational text for understanding the mechanics of crisis communication in a corporate environment. Readers often note the practical utility of the case studies provided, which bridge the gap between theoretical communication models and real-world business application.
Page Count:
94
Publication Date:
1999-12-31
Publisher:
Aldine Transaction
ISBN-10:
0202306321
ISBN-13:
9780202306322
Business
Public Relations
Management
Communication
Community Tags
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