Author Description

An Overview -- What Is Goodwill? -- Internally Generated Goodwill: 'alice-in-wonderland' Accounting -- Purchased Goodwill: Historical Treatment -- Impairment: The Current Conventional Wisdom -- The Market Capitalization Statement (the Mcs) -- The Mcs And Cocoa. Martin Bloom. Includes Bibliographical References (p. [214]-219) And Index.