
Immerse yourself in the groundbreaking exploration of diversity and representation in music videos with Audiovisual Alterity. This new research delves into the portrayal of marginalized and subaltern groups across a rich tapestry of genres of popular music, tracing the evolution of inclusivity and disenfranchisement in music videos from the 1950s to the present. Audiovisual Alterity not only furthers the scholarly conversation on representations of race, ethnicity, and gender in music videos but also broadens the scope to embrace Asians, Pacific Islanders, Indigenous peoples, the LGBTQIA+ community, religious minorities, and the incarcerated. Author Michael Austin traces the transformation of the music video landscape as he scrutinizes the medium's evolution across both traditional platforms and social media, including video-sharing sites and smartphone applications. Throughout, he offers new insights into critical analyses of contemporary debates on cultural appropriation and the nuanced portrayals of culture, race, indigeneity, gender, class, sexuality, and sexual orientation. Most compellingly, Audiovisual Alterity celebrates the self-representation of these 'others,' empowering them to voice their narratives on their own terms.
How do music videos function as sites for the representation of marginalized identities and the negotiation of cultural alterity? Michael L. Austin, a scholar in music and media studies, examines the evolution of music video production from the 1950s to the present. He argues that the medium serves as a critical space for both the disenfranchisement and the self-empowerment of subaltern groups, utilizing a framework that integrates cultural studies with audiovisual analysis to evaluate how race, gender, and class are constructed on screen.
What You Will Find
Scope Limits
Experts in media studies recognize this work as a comprehensive contribution to the intersection of popular music and identity politics. Readers frequently note the academic rigor of the prose and the breadth of the author's focus on previously underrepresented demographics in music video scholarship.
Page Count:
248
Publication Date:
2024-11-12
Publisher:
Oxford University Press
ISBN-10:
0190277793
ISBN-13:
9780190277796
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