This book investigates how library and information science professionals can effectively apply strategic marketing principles to increase visibility, relevance, and user engagement within their institutions. Linda S. Katz draws upon her extensive experience in academic and public library administration to provide a structured framework for service promotion. The text argues that marketing is not merely about publicity, but a core management function essential for aligning library resources with the evolving needs of diverse user communities. By integrating business-oriented methodologies into the non-profit library environment, the author offers a roadmap for sustainable growth and institutional advocacy.

Experts in the field of library administration recognize this work as a practical manual for bridging the gap between traditional librarianship and modern service management. Readers frequently note the clarity of the author's approach, which makes complex marketing concepts accessible to those without formal business training.