This book investigates the evolving role and identity of men in the wake of the feminist movement. Helen Franks, a journalist and researcher, examines how traditional masculine archetypes have been challenged by shifting social norms and the pursuit of gender equality. The text explores the psychological and practical adjustments men face as they navigate a landscape that no longer aligns with historical expectations of patriarchal dominance.

Critics and sociologists often cite this work as a significant contribution to the discourse on gender relations during the late 20th century. Readers frequently note the accessible, journalistic prose that balances academic inquiry with personal narratives to illustrate the complexities of the male experience.