Author Description

Political Marketing In The United States Explores How Politicians And Parties Utilize Marketing Concepts And Tools, Providing An Up-to-date And Broad Overview Of How Marketing Permeates U.s. Politics. The Volume Focuses On Current And Recent Elections And Leaders, And Covers A Range Of Topics, Including Market Research, Marketing Parties And Volunteers, Strategy And Branding, Communications, Delivery, And Marketing In Government. The Main Themes And Objectives Of The Book Are To Cover: New And Emerging Trends In Political Marketing Practice Analysis Of A Broad Range Of Political Marketing Aspects Provide Empirical Examples As Well As Useful Theoretical Frameworks Include Discussion Of State/local Level As Well As Presidential Politics This Is The First Comprehensive Treatment Of The Subject Available And Captures The Field As It Is Rapidly Growing. It Is A Must-read For Students And Scholars Of Political Parties, Political Communication, Applied Politics, And Elections-- Provided By Publisher.