
As an Amazon Associate and affiliate partner, Menrva Books earns from qualifying purchases. Learn more
Shaping The New Presidential Campaign / John Allen Hendricks And Lynda Lee Kaid -- From Soundbite To Textbite: Election 2008 Comments On Twitter / Monica Ancu -- The Web 2.0 Election: Voter Learning In The 2008 Presidential Campaign / Terri L. Towner And David A. Dulio -- Evaluating Candidate E-mail Messages In The 2008 U.s. Presidential Campaign / Andrew Paul Williams And Evan Serge -- Campaign 2008: Comparing Youtube, Social Networking, And Other Media Use Among Younger And Older Voters / Paul Haridakis And Gary Hanson -- When Bloggers Attack: Examining The Effect Of Negative Citizen-initiated Campaigning In The 2008 Presidential Election / Timothy K.f. Fung, Emily Vraga, And Kjerstin Thorson -- New Voices And New Voters: Ethno-technology In Reactions To Candidate Messages In The 2008 Campaign / Hyun Jung Yun, Amy E. Jasperson, And Sindy Chapa -- Cnn's Dial Testing Of The Presidential Debates: Parameters Of Discussion In Tech Driven Politics / Rita Kirk And Dan Schill -- New Media's Contribution To Presidential Debates / Pamela Jo Brubaker -- The Biden-palin 2008 Vice Presidential Debate: An Examination Of Gender And Candidate Issue Expertise / Mitchell S. Mckinney And Mary C. Banwart -- Just A Hockey Mom With A Gun: Competing Views Of Sarah Palin On Cnn And Fox / Maridith Dunton Miles, Lynda Lee Kaid, And Kendall Sharp -- International Coverage Of The U.s. Presidential Campaign: Obamamania Around The World / David L. Painter... [et Al.]. Edited By John Allen Hendricks And Lynda Lee Kaid. Includes Bibliographical References And Index.
This volume investigates how the integration of digital media and new communication technologies transformed the landscape of the 2008 United States presidential election. Edited by John Allen Hendricks and Lynda Lee Kaid, the collection brings together scholars from political science and communication studies to analyze the shift from traditional broadcast media to interactive, web-based campaign strategies. The authors utilize empirical data and case studies to argue that the 2008 cycle served as a critical inflection point for digital political engagement.
What You Will Find
Experts recognize this collection as a foundational text for understanding the early transition toward digital-first political campaigning. Readers frequently note the academic density of the prose, which provides a rigorous framework for students and researchers of political communication.
Page Count:
245
Publication Date:
2011-01-01
Publisher:
Routledge
ISBN-10:
0415879787
ISBN-13:
9780203851265
No comments yet. Be the first to share your thoughts!