This book investigates how the application of narrative theory can reshape organizational culture through the practice of professional coaching. David B. Drake, a recognized expert in the field of narrative coaching, draws upon years of research and practical experience to argue that organizations are essentially collections of stories. He presents a framework for leaders and coaches to identify, analyze, and transform the underlying narratives that dictate employee behavior and cultural norms.

Experts in the field of organizational development frequently cite this work as a primary resource for understanding the intersection of linguistics and management. Readers often note the academic density of the prose, which is best suited for practitioners seeking a rigorous, research-backed approach to cultural transformation.