This book investigates how the transition from traditional television broadcasting to digital and mobile media platforms is fundamentally altering the global sports landscape. Authors Brett Hutchins and David N. Rowe, both established scholars in media and cultural studies, analyze the convergence of sports, technology, and consumer behavior. They argue that the shift toward 'screen-based' consumption creates new power dynamics between sports organizations, media corporations, and the audience, moving away from the centralized model of the twentieth century.

Experts in media studies recognize this work as a foundational text for understanding the digital transformation of sports broadcasting. Readers frequently note the academic density of the prose, which provides a rigorous examination of the intersection between technology and sports culture.