This book investigates the complex relationship between televised sport, the mandate of public service broadcasting, and the construction of cultural citizenship in a globalized media landscape. The authors, David N. Rowe and Jay Scherer, draw upon extensive research in media policy and sports sociology to examine how national identities are negotiated through the broadcast of major sporting events. They argue that public broadcasters face increasing pressure to balance commercial viability with their traditional role of fostering social cohesion and democratic participation.

Experts in media studies recognize this work as a significant contribution to the understanding of sports broadcasting policy. Readers frequently note the academic density of the prose and the rigorous analytical framework applied to contemporary media issues.