This book serves as a comprehensive reference for understanding European consumer market trends by providing detailed market size statistics across numerous product categories and countries. Authored by Euromonitor International, a recognized leader in global market research, it synthesizes extensive data to offer insights into consumer behavior and market dynamics. The work presents six years of historical data (2007-2012) and projects market trends through to 2017, enabling analysis of past performance and future potential. It covers a wide array of consumer goods, from apparel to pet food, offering a broad yet detailed overview of the European consumer landscape.

Consumer Europe 2014 is positioned as a vital resource for professionals and organizations seeking to navigate the complexities of the European consumer market. Its strength lies in the detailed statistical data and forward-looking projections provided by Euromonitor International, a reputable source in market intelligence. The book is designed for users who require quantitative insights into market sizes and trends for strategic planning and competitive analysis.