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KOTRA KOTOR MARKET TRENDS 2014b Consumer, retail, and industry trends in emerging emerging markets selected by KOTRA bCompanies and investment funds around the world are actively moving into emerging markets. China, in particular, has emerged as the largest export market in Korea, surpassing the United States, but there are also voices of concern about exports to China. In order to sustain stable growth of Korean companies in this situation, we have to find a huge emerging market like China by expanding our overseas export and investment capabilities."KOTRA Market Trend 2014" KOTRA, which has supported overseas expansion, has identified 11 emerging markets as promising countries to expand exports and investment, and analyzed the strategic importance, trends and commercial practices of these markets. Expatriates sent to the KOTRA Trade Center contact local government agencies, related experts and businessmen, and they contain the hidden trends of each country and local information that is not well known. In order to succeed in emerging markets, it is necessary to identify and prepare for various changes and market characteristics.KOTRA is the first major trend in emerging markets to be noted in this book. Consumption patterns are changing as the middle class is soaring due to economic growth. The increase in womens social status and participation in economic activities is also a noteworthy phenomenon. As women advance into society, their economic power has improved and women are emerging as leaders in consumption. In addition, there is a rise in the number of blue-ocean city-based commercial boulevards, as opposed to metropolises where competition is fierce due to the local investment and advancement of global corporations; the demand for technological alliances with emerging countries And the expansion of fiscal spending by emerging economies.