This volume presents a collection of expert opinions on current social marketing issues from 2012. It compiles invited bi-monthly opinion pieces from the Australian Association of Social Marketing, offering diverse perspectives on contemporary challenges and opportunities within the field. The compilation aims to capture the discourse and key debates shaping social marketing practices and theory during that year.

This compilation offers a snapshot of social marketing discourse in 2012, as presented by the Australian Association of Social Marketing. The collection is likely to appeal to professionals and academics in the field seeking to understand the key issues and debates of that period. It serves as a valuable reference for the evolving landscape of social marketing.