A Handbook of Qualitative Methodologies for Mass Communication Research
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Author Description
This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.
Page Count:
272
Publication Date:
2002-01-01
ISBN-10:
0203409809
ISBN-13:
9780203409800
Massmedia
Methodology
Recherche
Médias
Mass media
Social Science
Metodik
Humanities
Forskning
Méthodologie