
As an Amazon Associate and affiliate partner, Menrva Books earns from qualifying purchases. Learn more
This book provides a clear, concise, current, and comprehensive approach to the basic skills of business management. It presents traditional concepts, important contemporary issues, and timeless insights into applying management know-how—all toward the goal of achieving organizational success. Management: Adding Digital Focus. Managing: History and Current Thinking. Corporate Social Responsibility and Business Ethics. Management and Diversity. Meeting the Global Challenge. Principles of Planning. Making Decisions. Strategic Planning. Plans and Planning Tools. Fundamentals of Organizing. Responsibility, Authority, and Delegation. Managing Human Resources. Organizational Change and Stress. Fundamentals of Influencing and Communication. Leadership. Motivation. Groups, Teams, and Corporate Culture. Understanding People: Attitudes, Perception, and Learning. Principles of Controlling. Production Management and Control. Information and the Internet. Competitiveness: Quality and Innovation Management's Digital Dimension. For managers at all levels.
This text investigates the fundamental principles of business management and the application of these concepts to achieve organizational success within a modern, globalized environment. Samuel C. Certo, a recognized authority in management education, synthesizes traditional management theory with contemporary challenges such as digital transformation, corporate social responsibility, and workforce diversity. The book provides a structured framework for understanding the complexities of planning, organizing, influencing, and controlling within a corporate setting.
What You Will Find
The text is regarded as a foundational resource for students and practitioners seeking a structured overview of management theory and its practical application. Its systematic approach to organizational behavior and strategic planning makes it a standard reference for those navigating the complexities of modern business environments.
Page Count:
720
Publication Date:
1992-07-31
Publisher:
Prentice Hall International Paperback Editions
ISBN-10:
0205137091
ISBN-13:
9780205137091
No comments yet. Be the first to share your thoughts!