Understanding Intercultural Communication
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Author Description
In This Book, Adrian Holliday Provides A Practical Framework To Help Students Analyse Intercultural Communication. Underpinned By A New Grammar Of Culture Developed By Holliday, This Book Will Incorporate Examples And Activities To Enable Students And Professionals To Investigate Culture On Very New, Entirely Non-essentialist Lines. This Book Will Address Key Issues In Intercultural Communication Including:the Positive Contribution Of People From Diverse Cultural Backgrounds The Politics Of Self And Other Which Promote Negative Stereotyping The Basis For A Bottom-up Approach To Globalization I 1. The Grammar Of Culture -- 2. Cultural Practices -- 3. Investigating Culture -- 4. Constructing Culture -- 5. Dialogue With Structure -- 6. Historical Narratives -- 7. Discourses Of Culture -- 8. Prejudice -- 9. Cultural Travel And Innovation -- 10. Epilogue: Theoretical Perspective. Adrian Holliday. Description Based Upon Print Version Of Record. Includes Bibliographical References And Index. English
Menrva's Summary
THE THESIS
This book investigates how individuals can move beyond essentialist stereotypes to develop a more nuanced, bottom-up understanding of intercultural communication. Adrian Holliday, a professor of Applied Linguistics, utilizes his original 'grammar of culture' framework to challenge traditional, static views of cultural identity. By integrating theoretical analysis with practical activities, the text provides a structured methodology for students and professionals to examine the complexities of global interaction and the politics of self and other.
THE SCOPE MAP
What You Will Find
- A comprehensive 'grammar of culture' framework for analyzing social interactions.
- Practical exercises and activities designed to investigate cultural practices.
- Critical examination of the politics of self and other and the origins of negative stereotyping.
- Analysis of globalization through a bottom-up, non-essentialist perspective.
THE AUTHORITY PERSPECTIVE
Experts recognize this work as a significant contribution to the field of intercultural communication for its departure from traditional, rigid cultural models. Readers frequently note the academic density of the prose, which serves as a foundational text for students seeking to understand the social construction of culture.
Page Count:
0
Publication Date:
2013-01-01
Publisher:
Taylor & Francis Group
ISBN-10:
0203492633
ISBN-13:
9780203492635
Globalization
Communication
Sociology
Education
Community Tags
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