Author Description

In This Book, Adrian Holliday Provides A Practical Framework To Help Students Analyse Intercultural Communication. Underpinned By A New Grammar Of Culture Developed By Holliday, This Book Will Incorporate Examples And Activities To Enable Students And Professionals To Investigate Culture On Very New, Entirely Non-essentialist Lines. This Book Will Address Key Issues In Intercultural Communication Including:the Positive Contribution Of People From Diverse Cultural Backgrounds The Politics Of Self And Other Which Promote Negative Stereotyping The Basis For A Bottom-up Approach To Globalization I 1. The Grammar Of Culture -- 2. Cultural Practices -- 3. Investigating Culture -- 4. Constructing Culture -- 5. Dialogue With Structure -- 6. Historical Narratives -- 7. Discourses Of Culture -- 8. Prejudice -- 9. Cultural Travel And Innovation -- 10. Epilogue: Theoretical Perspective. Adrian Holliday. Description Based Upon Print Version Of Record. Includes Bibliographical References And Index. English