Author Description

Over the years, Boone & Kurtz's CONTEMPORARY MARKETING has proven to be the premier principles of marketing teaching and learning solution. With each groundbreaking new edition, this best seller grows only stronger, building on past milestones with exciting new innovations. The all-new CONTEMPORARY MARKETING 2009 UPDATE continues the Boone & Kurtz tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting edge, CONTEMPORARY MARKETING remains... in a class by itself. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.